How Technology Has Transformed the Betting Landscape

When it comes to betting, we’ve come a long way from the early days. Whether it was placing a crafty bet on the horses or dogs down at the track, to visiting a smoke-filled bookie on a Saturday afternoon football flutter, placing a wager was all about going somewhere and handing over the cash and getting your bet on a piece of paper.

How things have changed. With the dawn of advancements in technology, many sides of our lives were altered beyond what we could have imagined, and sports betting is no exception. At first, the revolution began when the internet became king. It was then that the gambling gurus and tech giants saw the almost limitless potential for changing the way people bet and making it easier to do so.

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Whatever the event, the sporting occasion, the match, or the race, technology emerged as the conduit through which betting would become not only more approachable but more mainstream. The image of smoky betting shops populated mostly by men, and the idea that you had to have encyclopedic knowledge of sports to place a wager worth having started to be eroded and erased, as the ability to follow the latest Valorant bets and winning horses became ever simpler.

Technology Takes Betting to The Masses

As anyone with a laptop, a phone, a television, or a table will attest, betting is ubiquitous and betting companies continue to chase every punter and use every option to get customers. But it is not just the number of customers that has changed, it is the demographics of the betting public now. Young and old use technology, making betting a more age-wide pursuit than it has ever been.

Of course, big betting shops still exist, but technology has done more than transform the way people can bet, it has changed who bets, or at least added a wider range to the betting fraternity. Whether it is an online casino played on a tablet, to a sports bet made on an app, technology has opened gambling, along with the safeguards insisted upon by regulators, to the masses, tapping into the online world, the digital revolution, and the handheld device use explosion.

As the Internet of Things (IoT) continues to harness the power of technology and deliver betting to more people on more devices and platforms, the betting landscape becomes wider and wider. From apps that are specific to a sports network, apps that offer targeted betting for a particular sport, to apps that allow betting on any sporting event around the globe in real-time, the way people bet, and who is doing the betting has changed beyond recognition in the past few years. For some, this is progress that makes betting too easy, for others, it is merely an egalitarian way of making betting mainstream, removing the idea that it is a less-than-savory pastime when it is, of course, done responsibly.

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So has this technological takeover and transformation of gambling helped us ensure greater regulation, as well as allowing a wider audience to enjoy the hobby, I think it probably has on balance. With all this in mind, where is betting heading, and how can technology not only change how we place our wagers but create a healthier environment for customers and companies?

Regulation Reigns as Online Betting Uses Technology for Good

One of the major concerns about online gambling was always going to be ensuring regulations and creating a safe betting environment for each customer, young and old, expert and newcomer. When it comes to regulation, sports betting is highly regulated. Even as sports franchises and clubs are sponsored by betting companies, the regulation about advertising continues to be stringently tightened.

In relation to this regulation, some sports teams, including FA Premier League outfits will eventually be barred from having betting firms as shirt sponsors. That said, the regulation appertaining to customers, the regular punters, is equally strong, as is the support system that governs every part of online gambling and device-based wagering.

As online gaming can be accessed by more global markets, the regulation by necessity must be national but, more importantly, internationally applicable and perhaps critically, globally enforceable. But how easy is it to ensure this? Both governments and gambling firms are working together across the world to deliver tight restrictions on the use of their sites.

Each of these requires provisions for each law from country to country, though as technology advances for online gambling, it is not always simple to keep these watertight, though companies continue to do their utmost. From a spread betting multi-sports to an online casino app, technology continues to deliver more ways to enjoy a flutter, and the simultaneous quest to keep regulations tight continues apace.